Natural Food Trends: Highlights from the Natural Products Expo West Recipe

The world’s largest trade show of natural and specialty food just wrapped up in Anaheim, Calif. The Natural Products Expo West is where companies showcase new products — which makes it an ideal place for tracking trends. Carlotta Mast and Jenna Blumenfeld from New Hope Natural Media, producers of Expo West, point to six key forces shaping the industry and driving the trends:

Ancient wisdom. From chia to baobab, the market for whole, nutrient-dense ingredients has exploded.

Feed me. Forward-thinking companies are addressing the challenge and opportunity of feeding a growing population.

Food tribes. Increasingly, more consumers are gaining identity not by what they wear or where they live, but by what they eat or don’t…