10 Tips for Re-Branding Your Blog Recipe

Whether you’re thinking of shifting your blog focus slightly or making a big change, these 10 tips for re-branding your blog will come in handy.

A couple of weeks ago, I had the honor of being interviewed for the Season for Sass podcast, hosted by the brilliant, funny and…well, sassy hosts, Kita and Peabody.

When we dove in, Kita asked me about the shift my blog took a couple of years ago, from posting any type of recipe (full of sugar, full fat or not) to focusing on healthy recipes , with a smattering of running posts.

She got me thinking…what does it take to shift your focus in branding, and how do you do it without shocking the heck out of your readers?

When I re-branded, I didn’t actually change the name of…