If you're looking for a plain chocolate candy bar, this is your best bet. It's like sweet chocolate, only it contains dried milk solids, which gives it a mellow flavor. It's not a good choice for baking, though, since it's sweeter and not as chocolatey as other chocolates. Despite this, many cooks prefer to use milk chocolate chips instead of semi-sweet chocolate chips in their cookies. Be very careful if melting milk chocolate, it scorches very easily.